Luv-It Frozen Custard


Looking to counter Las Vegas’ scorching temps and dry heat? This iconic Vegas ice cream stand has been cooling off customers in the same location since 1973. The fourth generation, Brittany and Brandon, now operate the family business started by their great grandmother, continuing the legacy of custard in Vegas.

Luv-it Frozen Custard specializes in sundaes, and sells shakes, cones, malts and hard packs to go. The daily selection of two unique flavors, plus vanilla and chocolate, are served in single, double or triple scoop cones or a one-size cup. Other delicious flavors include Cherry Pie, Blue Moon, Death By Chocolate, Chocolate Pretzel, Sin-A-Buns, Liquorice, Gingerbread Cookie, Pumpkin and Root Beer Float.

Loved by many, high recommendations come from LeAnne Notabartolo (food blogger), Anthony Curtis (publisher of Las Vegas Advisor), Andy Wang (national food writer), Heidi Rinella (longtime Las Vegas Review-Journal restaurant writer) and James Trees (chef and restaurateur).

Ice Cream Central LV (Fremont, Arts District, UMC, etc.) Dessert

Ice Cream Central LV (Fremont, Arts District, UMC, etc.) Dessert

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